Our Story

Reatha Auctioneers were established in 2008 at the height of economic transformation agenda programme by the South African Government through Broad-Based Black Economic Empowerment (BBBEE). this agenda created a crest of wave for Reatha Auctioneers to ride on to harness various opportunities.

While we believe going alone as African woman-owned and managed business is the key to success, we are now more convinced that the most successful entrepreneurs invest in learning and growth through mentorship from companies who have already achieved greater success in their industries.

South African Institute for Auctioneers accredited

Fidelity Fund Certified and Estate Agency Affairs Board members

Gumtree Seller

Valuations and Appraisals

Motor industry valuation method is used to determine vehicle value including the principle of supply and demand is incorporated into the assessment process.

Reatha Auctioneers can provide valuation services from various subject matter experts through their associations in aircraft, sailing vessels as previously done for their clients.

Marketing and Advertising

To ensure that auctions intense marketing and advertising plan is developed for each auction to build up the momentum of anticipation and excitement towards the day of auction to ensure maximum prices for the client are achieved.

  • Social Media
  • Direct Invitation
  • Promotional Material
  • National Newspaper Print Material


The auditing process is implemented while the auction is live to ensure correct information is captured in the vendue roll and verified against the controlling officers.

Auctions are captured on recording systems for mediation and record keeping.
Reports generated include:

  • Sales statement
  • Remaining stock
  • Payment reports
  • Archive report
  • Invoice


Payments to client are paid over within 72 HRS after the last lot is sold.